OUR HISTORY
HOW WE BUILT KNOXVILLE'S SUPERSTORE
From humble beginnings in 1987 with 2,500 square feet on North Central in Knoxville to our current 100,000 square foot mega location, Phoenix Conversions has always been the place to take your vehicle "when it has to be the best."
Founded by owner Scott Hayse with partner George Vaughan, Phoenix Conversions quickly became the place to take your truck or van for custom and conversion packages.
Initially, Phoenix Conversions focused exclusively on van conversions, and as the automotive market changed, so did Phoenix Conversions. With the light truck market flourishing and customers becoming increasingly interested in personalizing their vehicles, Phoenix Conversions evolved into an auto, SUV and truck accessory superstore.
As demand for products and accessories for commercial vehicles became more evident, Phoenix Conversions expanded into the commercial upfitting market. Phoenix Conversions quickly became and continues to be the go-to shop for fleet and commercial truck owners to get their trucks upfitted and on the job.
The latest evolution of Knoxville's largest accessory superstore was the relocation to 5915 Casey Drive. The move to the super warehouse has allowed Phoenix Conversions to provide customers with one of the area's largest truck accessory showrooms.
Phoenix Conversions remains the place to take your car, SUV or truck for the custom accessories you need to personalize your ride.
When it has to be the Best, call Phoenix Conversions.
1987
EARLY YEARS
EVOLUTION
COMMERCIAL
CASEY DRIVE
TODAY
OUR MISSION
Every vehicle that leaves Phoenix Conversions reflects the standard we’ve built our reputation on: When it has to be the Best.
OUR
VISION
1. Quality Craftsmanship & Products
We take pride in every detail and build solutions that perform.
2. Integrity
We do what’s right, keep our word, and stand behind our work.
3. Dependable Service
We listen, follow through, and earn our customers’ trust every day.
4. People and Partnerships
We invest in our team and build lasting relationships with our customers, partners, and community.
HISTORY FAQ
PHOENIX BY THE NUMBERS
When was Phoenix Conversions founded?
Phoenix Conversions was founded in 1987 in Knoxville, Tennessee by owner Scott Hayse with partner George Vaughan. It started in a 2,500 square foot shop on North Central and has been family owned and operated ever since.
How did Phoenix Conversions get started?
Phoenix began as a van conversion shop building custom interiors, wood packages and luxury upgrades. As the light truck market grew it became a truck, Jeep and SUV accessory superstore, then added commercial fleet upfitting for contractors and businesses across East Tennessee.
Where is Phoenix Conversions today?
Our showroom and install shop is a 100,000 square foot facility at 5915 Casey Drive, Knoxville, TN 37909, right off I-40 at Exit 383. We are next door to Witt Lumber, near Middlebrook Pike and Weisgarber Road.
Is Phoenix Conversions still family owned?
Yes. Founder Scott Hayse leads the company, and Brad Hayse and Justin Hayse are part of today's management team alongside our retail sales, commercial sales, parts and service crews.
Does Phoenix install what it sells?
Yes. Every accessory, towing setup, Patriot Liner bedliner and fleet upfit is installed in-house by our own service technicians at the Casey Drive facility, so the team that sells your parts is the team that stands behind the install.
